Why Do Women Burn Out?
Aug 20, 2025
Seth Godin, maybe the world's most known marketing guru, shared his theory of burn-out on a podcast with Marie Forleo today. He said: "We burn out when we have conflicting wants, and are not prepared to choose". He took the example of wanting to clean out a drawer, and on the one hand, we want to have more space. But on the other hand, we are emotionally attached to what's in the drawer and don't know exactly what is worth keeping or not, so we get stuck between these two desires. I believe this is true for not only me, but for so many women. So many women who have taken my programs, btw, have struggled with burn-out at the time they joined.
So what is the path of becoming clear on what we want? In my courses and programs, I teach the practice of going deeper into our desires and wants. But maybe we actually don't know what we want at our very core? Maybe it's not known yet in our souls?
Throughout my childhood, teens and 20s, I had one dream; I wanted to live in the US. The reasons shifted. And they kept shifting even during my 15+ years in the US. When I moved to LA from SF, people asked me why. I replied: 'I want to pursue a dream'. The next question, of course, was 'What is your dream?'. I replied: 'I don't know. I just need to do it'. It wasn't until 2014, when I had been writing with screen writers in Hollywood, and had been told that my fantasy writing had real potential, when the dream ended. Suddenly I was ready to move. So it took me 15 years to get to the realization that I wanted to be a fantasy writer. Sort of. But I also needed to experience every other desire I had in-between. When I moved back to Sweden in 2015, I was depressed, because my big desire was gone, and I didn't know how to live without that desire. 2016, my world changed again, which is why I'm teaching these programs. But let's come back to burn-out.
If we have so 'complicated' or rather 'unknown' desires - at work - and are also struggling with trying to do a job, or have a career, or even have our own company, when not really wanting to be there, but have to stay for finances or other reasons; what do we do then? If we want to avoid burn-out? I believe the feminine version of Seth's desire conflict definition, is to be in service of Divine Eros and life-force. Of what wants to unfold. Which means aligning with what is, leaning in to what is, through our bodies. Through Eros and our Jewel force. Through turn-on. The more we are aligned with Eros, life-force, the more flow we have in life, and at work. We can choose what is, and make that choice the sexiest one. When we no longer are resisting, when we are turned-on, we can then more easily get clarity, and make other choices long-term, as our souls mature.
How does this resonate with you? What are your experiences with burn-out? How do you find out what you truly want?
PS. I'm now ready, ten years after returning to Sweden, to commit to my fantasy writing. It's apparently a deep-seated desire that wants to be unleashed. And something my soul hasn't been ready for, until now.